Marketing & Communications
Paul Carr has handled marketing or communications for a couple of hundred clients, both businesses and non-profits, in industries including health care, hospitals, higher education, service businesses, sports marketing, technology, commercial real estate, food manufacturing, food trucks, churches, social services, donor development, and more.
His background includes serving as director of marketing at Baylor University and handling digital marketing for Drayton McLane Jr. at McLane Group, where he was the in-house marketing consultant for eight businesses. Earlier in his career he was business writer for the San Antonio Business Journal, was editor of a monthly medical newspaper, editor and publisher of his own quarterly medical magazine, and a freelance writer for multiple hospitals in San Antonio. He was a reporter for the Waco Tribune-Herald and intern reporter for the Uvalde Leader-News and the Uvalde County Citizen.
He is a proven Central Texas marketing communications leader and media professional with extensive experience in building creative teams, advancing capabilities, increasing quality and effectiveness, and applying all forms of marketing and communications media.
• Leading creative teams to achieve excellence
• Cutting through the clutter to find the brand
• Coordinating integrated marketing, branding and identity
• Improving processes to increase productivity
• Messaging; writing; editing
Marketing Leadership – Led integrated communications and marketing teams that created and implemented company-wide brand management, graphic standards and consistent brand messaging across digital and print platforms.
Digital Marketing – Built and updated multiple websites and enhanced Search Engine Optimization (SEO) to capture several Page 1 Google Search positions. Grew social media followers by the thousands for two companies.
Media Leadership – Transformed traditional collegiate publications department into a multimedia, multiplatform news operation that included daily news in print and online, plus apps and social media; a semi-annual magazine and website; an annual 450-page yearbook; and launched television news online and on cable channel, and live-streaming radio play-by-play. Led six platforms to consistent national Top 10 status – with five national titles.